Women Driving the Crypto Investment Revolution: 34% Own Cryptocurrency

• A recent report revealed that cryptocurrency adoption among female retail investors is on the rise.
• 34% of women now own cryptocurrency, up from 29% in the previous quarter, making digital assets the most widely owned asset class for women after cash.
• The rise in cryptocurrency adoption among women is significant because it suggests that crypto is succeeding where traditional financial markets have sometimes failed to bring more women to the table.

The retail investment industry is undergoing a major transformation, as cryptocurrency is becoming increasingly popular among female retail investors. According to the Retail Investor Beat Q4 2022 report, funded by eToro and surveying 10,000 retail investors across 13 countries and 3 continents, 34% of women now own cryptocurrency, up from 29% in the previous quarter. This makes digital assets the most widely owned asset class for women after cash.

The rise in cryptocurrency adoption among women is significant because it is a sign that more women are entering the investment space. This is particularly important since traditional financial markets have sometimes failed to bring more women to the table. The survey by eToro showed that the most popular reason for investing in cryptocurrency was to make high returns. However, many also believe in the power of blockchain technology and think cryptocurrencies are a transformative asset class.

This sentiment was echoed in a survey conducted by BlockFi in October 2022, which found that even though the crypto market was facing some challenges at the time, women were still bullish on crypto investments. 22% of respondents stated that they were still open to buying bitcoin and altcoins in 2023, and one in 10 women had chosen crypto as their first investment.

The increasing adoption of crypto among women is also indicative of the changing attitude towards digital assets. This is particularly true for millennials, who are more open to crypto investments than their older counterparts. This is likely due to the ease of use of digital assets, as well as the potential returns they offer.

As the cryptocurrency industry continues to grow, it is likely that the number of female investors in the space will also increase. This is good news for the industry as it will bring more diversity to the sector and will likely lead to more innovative products and services. Therefore, as the industry matures, more women will likely enter the space and lead the way into the future of crypto investments.